Definition of a DMC

In a nutshell, a DMC (Destination Management Company) is a one-stop shop for travel agencies, tour operators, MICE planners, or anyone who’s looking for a creative, well-organized program targeted to a group’s particular needs and interests.

A DMC is essentially a team of highly skilled project managers and travel experts, working one-on-one with clients to create tailor-made solutions for meetings, events, incentives, and group travel.

A DMC maintains in-depth local knowledge of the area and/or region they represent, and is a highly specialized consultant for practically every aspect of event programming. While a DMC maintains relationships with all hospitality-related services in their area, the firm’s primary customer is the organization planning the event.

A professional DMC should be creative, imaginative, resourceful, responsive, reliable, act professionally, reactive, innovative, trustworthy, inspirational, passionate, successful, flexible, accommodating, financially stable, respectful.

A professional DMC knows how to surprise, amaze, manage, , inspire, motivate, act promptly, think laterally, act quickly when dealing with the unexpected, anticipates possible issues, find ad hoc solutions.

A professional DMC is Welcome Italy, the blend of all these values and beyond.